Truth.

Do not be alarmed by simplification, complexity is often a device for claiming sophistication, or for evading simple truths.

– John Kenneth Galbraith, 1977

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Exactly.

Do but take care to express yourself in a plain, easy Manner, in well-chosen, significant and decent Terms, and to give a harmonious and pleasing Turn to your Periods: study to explain your Thoughts, and set them in the truest Light, labouring as much as possible, not to leave them dark nor intricate, but clear and intelligible.

– Miguel de Cervantes, Preface to Don Quixote